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UPDATE: P&G Sells Frédéric Fekkai

Luxe Brands and Designer Parfums CEOs form JV to take over business.

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By: Christine Esposito

Editor-in-Chief

As reported yesterday, Frédéric Fekkai is headed back home. Designer Parfums CEO Dilesh Mehta and Tony Bajaj, founder and CEO of Luxe Brands, have collaborated to form a joint venture—Fekkai Brands, LLC—to acquire the Frédéric Fekkai luxury hair care brand and salons from Procter & Gamble, effective June 30, 2015.  The Fekkai product line is distributed in some of the finest beauty retailers as well as in Fekkai's namesake salons. Frédéric Fekkai, its founder, is the leader in l...

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